I heard an ad on the radio from a local company offering “free” television programming that you can receive with an antenna. In short, they were attempting to make it sound like a special service — with a children’s channel and a weather channel and a retro-TV channel. They were selling antennae for over-the-air TV.
It would appear that the time has come when someone must advertise to get folks to look at the over-the-air TV signal. The advertiser was obfuscating, but probably just because it gets people’s attention.
On the other hand, over-the-air TV has gotten robust enough to crush basic cable.