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Technology — The New Magic

Have you noticed this trend? The word “technology” is becoming a placeholder for any concept someone doesn’t want to explain?  This is especially true in marketing.  There is a new beer bottle with “vortex technology.”  There is a new camera with “face recognition technology.”  I’ve designed a boat with new “anti-sinking technology.”  I’ve added “human interface technology” to my latest computer program.

1 Comment

  1. Make it “patented technology” if you want to make it extra vaguely remarkable (don’t worry — nobody checks to see if it’s really patented)!

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